Media Tool Kit
MEDIA CONTACT:
Matthew R. Rice
Kirtland Community College
Director of Communications and Marketing
Phone: 989-275-5000, Ext. 242
[email protected]
Welcome to the Kirtland Community College Office of Communications and Marketing Tool Kit. This resource is available to staff, faculty, and board of trustees. Our goal is for everyone to have access to the fundamental communications and marketing guidelines necessary to consistently brand Kirtland’s story. Below you will find our official letterhead, marketing powerpoint, logo variations, and color palette to be used on all material viewed by internal and external audiences.
Bios and Facts
About MaryAnn Ferrigan, Chair of the Board of Trustees
Branded Templates
College Logo Variations
The primary and secondary PNG versions of Kirtland’s logo, the official college seal and Kirtland’s Athletics logo are available below for download. Other variations and usage of logos can be obtained by contacting the Communications and Marketing Department. If any of the logos are needed in an alternate file format (AI or EPS), please contact the Communications and Marketing Department.
NOTE: Please refrain from stretching or squishing any and all downloadable logos. They MUST maintain their original aspect ratios.
Primary Logo Version 1
Stacked Text
Can be used for all materials and should be used whenever possible.
Primary Logo Version 2
“K” to the Left
Can be used for all materials and should be used whenever possible.
Secondary Logo Version 1
Stacked Text
Used for secondary references and watermarks. Can be used as a header with a department name as a subheading below.
Secondary Logo Version 2
“K” to the Left
Used for secondary references and watermarks. Can be used as a header with a department name as a subheading below.
The Kirtland “K” only
Used for watermarks or other usages that require only the use of the “Big K”.
The Kirtland Seal
For official use only. Usage is on diplomas or or official correspondence documents.
Firebirds Logo Version 1
Stacked Text Only
Only use for Kirtland Athletics. Not for regular use of Kirtland branding.
Firebirds Logo Version 2
Text and Logo
Only use for Kirtland Athletics. Not for regular use of Kirtland branding.
Kirtland Color Palette
Following is the Kirtland color palette with their respective HEX codes for graphic production.
Primary Color Palette
Full Color Palette
Kirtland Branding Guidelines
The Kirtland Branding Guide is available for all employees working with content creation and Kirtland messaging. Initially the marketing department will create and maintain any and all messaging products exposed to an outside audience. However, if you must create content yourself, please follow the branding guidelines and submit a copy to the marketing team for review and approval. If it is a product reserved for only internal audiences (i.e. email or flier being sent to only faculty, staff, and students inside Kirtland) branding guidelines still need to be met, however, marketing team approval is not required; but still recommended.
Kirtland Video Standards
Kirtalnd’s video standards are provided and accessible to ensure all video products follow branding and style guidelines laid out by the Communications and Marketing Department.
Kirtland Photography Standards
Kirtalnd’s photography standards are provided and accessible to ensure all photos captured follow branding and style guidelines laid out by the Communications and Marketing Department.
Kirtland Social Media Standards
Kirtland’s social media standards are provided and accessible to ensure anyone wishing to create a departmental social media platform follows branding and style guidelines laid out by the Communications and Marketing Department.
Photo Gallery
The provided high resolution images have been approved for individual department usage. If additional photos are needed, please contact the Communications and Marketing Department with your request. These images are very high resolution and suitable for print as well as digital use. If used on a web page, these images MUST be sized down appropriately for the web. For guidelines on resizing for the web, please contact the Webmaster.
NOTE: Please refrain from stretching or squishing any and all downloadable images. They MUST maintain their original aspect ratios.
(to download, first click on the image and then right-click and select “Save image As …”)