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Home/Media Tool Kit
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Media Tool Kit

MEDIA CONTACT:

Matthew R. Rice
Kirtland Community College
Director of Communications and Marketing
Phone: 989-275-5000, Ext. 242
[email protected]

Welcome to the Kirtland Community College Office of Communications and Marketing Tool Kit. This resource is available to staff, faculty, and board of trustees. Our goal is for everyone to have access to the fundamental communications and marketing guidelines necessary to consistently brand Kirtland’s story. Below you will find our official letterhead, marketing powerpoint, logo variations, and color palette to be used on all material viewed by internal and external audiences. 

Bios and Facts

About MaryAnn Ferrigan, Chair of the Board of Trustees

Kirtland Fact SheetDownload
Fast Facts 2024-2025Download

Branded Templates

Kirtland Letterhead
Download a Kirtland Branded Letterhead Template
Kirtland Powerpoint
Download a Kirtland Branded PowerPoint Template

College Logo Variations

The primary and secondary PNG versions of Kirtland’s logo, the official college seal and Kirtland’s Athletics logo are available below for download. Other variations and usage of logos can be obtained by contacting the Communications and Marketing Department. If any of the logos are needed in an alternate file format (AI or EPS), please contact the Communications and Marketing Department.

NOTE: Please refrain from stretching or squishing any and all downloadable logos. They MUST maintain their original aspect ratios.

Kirtland logo - Community College - image above high res

Primary Logo Version 1
Stacked Text

Can be used for all materials and should be used whenever possible.

Download Primary Logo Version 1
Kirtland logo - Community College - image left high res

Primary Logo Version 2
“K” to the Left

Can be used for all materials and should be used whenever possible.

Download Primary Logo Version 2
Kirtland logo - image above high res

Secondary Logo Version 1
Stacked Text

Used for secondary references and watermarks. Can be used as a header with a department name as a subheading below.

Download Secondary Logo Version 1
Kirtland logo - image left high res

Secondary Logo Version 2
“K” to the Left

Used for secondary references and watermarks. Can be used as a header with a department name as a subheading below.

Download Secondary Logo Version 2
Kirtland logo - image only high res

The Kirtland “K” only

Used for watermarks or other usages that require only the use of the “Big K”.

Download the Kirtland K
Kirtland Seal Color - high res

The Kirtland Seal

For official use only. Usage is on diplomas or or official correspondence documents.

Download the Kirtland Seal
Kirtland Firebirds logo stacked text high res

Firebirds Logo Version 1
Stacked Text Only

Only use for Kirtland Athletics. Not for regular use of Kirtland branding.

Download the Firebirds Logo Version 1
Kirtland Firebirds logo high res

Firebirds Logo Version 2
Text and Logo

Only use for Kirtland Athletics. Not for regular use of Kirtland branding.

Download the Firebirds Logo Version 2

Kirtland Color Palette

Following is the Kirtland color palette with their respective HEX codes for graphic production. 

Primary Color Palette

  • #601623
    #601623
  • #2c3e4f
    #2c3e4f
  • #aaa9a5
    #aaa9a5

Full Color Palette

  • #601623
    #601623
  • #2c3e4f
    #2c3e4f
  • #67add2
    #67add2
  • #eac83b
    #eac83b
  • #bedea4
    #bedea4
  • #aaa9a5
    #aaa9a5
  • #a4253d
    #a4253d
  • #4a6883
    #4a6883
  • #86cfef
    #86cfef
  • #ffdf57
    #ffdf57
  • #edf4d5
    #edf4d5
  • #e3e1db
    #e3e1db

Kirtland Branding Guidelines

The Kirtland Branding Guide is available for all employees working with content creation and Kirtland messaging. Initially the marketing department will create and maintain any and all messaging products exposed to an outside audience. However, if you must create content yourself, please follow the branding guidelines and submit a copy to the marketing team for review and approval. If it is a product reserved for only internal audiences (i.e. email or flier being sent to only faculty, staff, and students inside Kirtland) branding guidelines still need to be met, however, marketing team approval is not required; but still recommended.

Kirtland Brand GuideDownload

Kirtland Video Standards

Kirtalnd’s video standards are provided and accessible to ensure all video products follow branding and style guidelines laid out by the Communications and Marketing Department. 

Kirtland Video Standards and Fundamental PracticesDownload

Kirtland Photography Standards

Kirtalnd’s photography standards are provided and accessible to ensure all photos captured follow branding and style guidelines laid out by the Communications and Marketing Department. 

Kirtland Photography Standards and Fundamental PracticesDownload

Kirtland Social Media Standards

Kirtland’s social media standards are provided and accessible to ensure anyone wishing to create a departmental social media platform follows branding and style guidelines laid out by the Communications and Marketing Department.

Kirtland Social Media Standards and Fundamental PracticesDownload

Photo Gallery

The provided high resolution images have been approved for individual department usage. If additional photos are needed, please contact the Communications and Marketing Department with your request.  These images are very high resolution and suitable for print as well as digital use. If used on a web page, these images MUST be sized down appropriately for the web. For guidelines on resizing for the web, please contact the Webmaster.

NOTE: Please refrain from stretching or squishing any and all downloadable images. They MUST maintain their original aspect ratios.

(to download, first click on the image and then right-click and select “Save image As …”)

  • Advisor Meeting With Student
    Advisor Meeting With Student
  • Anatomy and Physiology 1
    Anatomy and Physiology
  • Anatomy and Physiology 2
    Anatomy and Physiology
  • Automation and Process Control 1
    Automation and Process Control
  • Automation and Process Control 2
    Automation and Process Control
  • Automotive Technology 1
    Automotive Technology
  • Automotive Technology 2
    Automotive Technology
  • Automotive Technology 3
    Automotive Technology
  • Basketball Court 1
    Basketball Court
  • Basketball Court 4
    Basketball Court
  • Basketball Court 3
    Basketball Court
  • Biggby Entrance
    Biggby Entrance
  • Common Spaces 1
    Common Spaces
  • Campus Store Entrance
    Campus Store Entrance
  • Fine Arts and Graphic Design 1
    Fine Arts and Graphic Design
  • Common Spaces 2
    Common Spaces
  • Dr. Thomas Quinn Event Center Entrance
    Dr. Thomas Quinn Event Center Entrance
  • Fine Arts and Graphic Design 2
    Fine Arts and Graphic Design
  • Fine Arts and Graphic Design 3
    Fine Arts and Graphic Design
  • Instructor Interacting With Students
    Instructor Interacting With Students
  • Police Academy 2
    Police Academy
  • Police Academy 1
    Police Academy
  • Police Academy 3
    Police Academy
  • Psychology
    Psychology
  • Student Picking Up Grill Order
    Student Picking Up Grill Order
  • Grill Dining Area
    Grill Dining Area
  • Students interacting 1
    Students interacting
  • Students Interacting 2
    Students Interacting
  • Students Interacting 3
    Students Interacting
  • Surgical Technology 1
    Surgical Technology
  • Students Posing 1
    Students Posing
  • Surgical Technology 2
    Surgical Technology
  • Students Posing 2
    Students Posing

Explore more

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KIRTLAND GRAYLING
4800 W 4 Mile Road
Grayling, MI 49738
989-275-5000

KIRTLAND GAYLORD
60 Livingston Blvd.
Gaylord, MI 49735
989-705-3600

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Kirtland Community College
  • Get Started
    • Admissions
    • Apply
    • Already Accepted
    • Cost
    • In District vs. Out of District
    • Transferring TO Kirtland
    • Housing
    • Scholarships
    • Orientation
    • Dual Enrollment
    • Programs We Offer
    • Back
  • Pay for College
    • How to Pay for College
    • Apply for Financial Aid
    • Tuition and Fees
    • Cost of Classes
    • Veterans Educational Benefits
    • Community College Guarantee
    • Michigan Reconnect
    • Back
  • Academics
    • Programs We Offer
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    • Degree Requirements (College Catalog)
    • Course Descriptions
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    • Transferring FROM Kirtland
    • Navigate Student
    • Back
  • Calendar
    • Monthly Events Calendar
    • Full Events Calendar
    • View Events by Category
      • Academic
      • Athletics
      • Board of Trustees
      • Community Education
      • Employees
      • Students
      • Event Center Public Use / Pickleball
      • Rifle/Pistol Firearms Range Public Use
      • Of General Interest
      • Back
    • Additional Views
      • Agenda View
      • Grid View
      • List View
      • Timetable View
      • Yearly View
      • Back
    • Back
  • Athletics
  • Quick Links
    • Student Central
    • Employee Central
    • For Parents
    • For the Community
    • Academic Resources
      • College Catalog
      • Find Classes
      • Campus Store
      • Online Bookstore (buy textbooks)
      • Library
      • Tutoring
      • Key Academic Dates
      • How to Request a Transcript
      • Center for Teaching & Learning
      • Back
    • What’s Happening
      • Summer Fun for Kids
      • Kickstart Program 2025
      • Community Education
      • News Releases
      • Back
    • Other Resources
      • Careers at Kirtland
      • Human Resources
      • Policies and Procedures
      • Kirtland Foundation (scholarships)
      • Path to Success
      • IT Help
      • Public Safety
      • Media Tool Kit
      • Tri-Area Trucking School
      • Back
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  • About/Contact/Directions
    • About Kirtland
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      • Mission and Vision
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